Still Waiting is a visual awareness campaign exposing how gender bias in medicine leaves women unheard under researched and untreated. Medical research funding diagnostic standards and treatment protocols were built around male bodies creating systemic gaps that delay care minimize pain and lead to misdiagnosis. This campaign reframes waiting as a structural condition rather than an individual experience.

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Core Concept

The campaign is organized around a single organizing system a continuous red line. The line represents the unbroken path women are forced to walk to be believed diagnosed and treated. It functions as both metaphor and navigation connecting data lived experience and consequence across physical and digital space.

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Creative Executions and Outreach​

 

Environmental Installation
A red line runs through public sidewalks guiding viewers through a sequence of ground decals. Each decal interrupts daily movement with short statements drawn from research and real patient language. The copy escalates from systemic bias to lived impact creating a physical journey that mirrors the prolonged and often dismissive process many women experience when seeking care.

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The installation is framed by two murals. The opening mural establishes the systemic context calling out a healthcare system built on men and labeled universal. The closing mural confronts the cumulative cost of dismissal misdiagnosis and delay ending the journey with a direct call to action.

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Out of Home Posters

Large scale typographic posters extend the campaign beyond the installation into transit and public spaces. Using minimal layouts hard data and direct language the posters treat typography as evidence exposing what happens when women are not properly studied believed or treated. These executions amplify the message and ensure the campaign exists beyond a single location.

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Story Archive Blog Website

A digital story archive extends the campaign by shifting from data about women to data from women. The site provides a safe anonymous space to submit healthcare experiences read others stories and access contextual data and resources. Individual stories accumulate into collective evidence transforming personal testimony into visibility accountability and action.

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Strategy and Design Rationale

Storytelling functions as data throughout the campaign. Research statistics and lived experience are presented together turning personal narratives into proof rather than decoration. Typography is treated as evidence and the red line structures pacing attention and emotional buildup.

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Rather than delivering a single message the campaign builds a collective narrative across space. Each execution contributes to the same system moving audiences from awareness to participation and making inequity visible unavoidable and shared.