Hi! I’m Bella, a junior at the University of Illinois Urbana-Champaign studying Graphic Design with a minor in Advertising.

I’ve always been drawn to art and creativity, but it was in high school that I really found my passion for design. While studying at UIUC, I've discovered how much I love the overlap of design and advertising, how visual storytelling and strategy come together to make something meaningful and impactful.

 

That led me to AAF, where I’m now the Art Director for the National Student Advertising Competition. In this role, I’ve grown in creative thinking and art direction, developing campaign concepts and guiding the visual direction from idea to execution.

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With over four years of experience using Adobe Creative Suite, I love building visual identities, campaigns, and designs that feel intentional and personal. I’m always experimenting, learning, and pushing myself to make work that matters.